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The Art (and Science) of the Apology Public · Hosted by Public Relations Society of America – Sierra Nevada Chapter

  • Atlantis Casino Resort Spa 3800 South Virginia Street Reno, NV, 89502 United States (map)

We all know the importance of owning up and apologizing for our mistakes. But what happens when that apology could be used against us (or our clients) in a lawsuit?

Please join UNR Assistant Journalism Professor Dr. Todd Felts as he discusses how to apologize. With a dash of CYA thrown in.

Originally from North Carolina, Todd served as press secretary and speechwriter for Governor Jim Hunt of North Carolina, and director of community relations for the Special Olympics World Summer Games. He spent eight years working in Washington, D.C. including working for the Pew Charitable Trusts and as director of the litigation communications practice at Levick Strategic Communications, where he consulted with leading Fortune 50 companies in marketing during crisis. He was the national director of business development for Ogletree Deakins, one of the nation’s largest law firms and the director of media relations of RMR & Associates. Felts launched his career as the public information officer for the North Carolina Zoological Park, and produced and hosted an “At the Zoo” television segment for FOX affiliates around the United States.

He joined UNR as an assistant professor of strategic communications in 2008. At Nevada, he received the Honors Program Distinguished Faculty Award and the Semenza Christian Award for Excellence in Teaching. He also spent three years serving as the director of the graduate program in interactive journalism. Through grants through the U.S. Department of State, he has been involved in several international visitor programs to Nevada, including serving as the academic director for the Algerian Youth Leadership Program since 2009. In 2010, he was the co-recipient of a National Science Foundation Grant to create a community engagement campaign to increase the number of students who major in science.

Todd earned a doctorate in education management from Drexel University, a master of arts in international communications from Georgetown University, and a bachelor’s in broadcast journalism and political science from Lenoir-Rhyne University. Felts is a fellow in the Scripps-Howard Leadership Academy, and earned a graduate certificate in education entrepreneurship at the University of Pennsylvania.